Industries: Ownership and control - blog tasks
Create a new blogpost called Industries: Ownership and Control. Complete the following tasks and reading exercises:
1) What is a conglomerate in the media industries? = a very large organisation that owns different types of media company
2) What is a subsidiary? =a business entity or corporation either fully owned or partially controlled by another company, known as the parent company.
3) What are the benefits for media companies of vertical integrations greater economies of scale, lower variable production costs, decreased logistics costs and quality concerns and — yes — increased profitability.
4) What are the benefits for media companies of horizontal integration? .= involves buying competitors to dominate a specific market segment.
5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. =an advertisement on television might be more persuasive than its print counterpart in convincing the consumer to purchase the product or service.
6) What is convergence and what device has changed the relationship between audiences and producers?= one that, if connected to a keyboard, monitor, and mouse, can run applications as a desktop computer would.
Now read this article about Facebook’s acquisition of Instagram and answer the following questions
7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible = Zuckerberg wanted to buy Instagram as it was becoming a threat to Facebook
8) What is the name of the media billionaire who used to own Fox? =Zuckerberg wanted to buy Instagram as it was becoming a threat to Facebook.
9) List 10 companies that are part of the Disney media empire. The graphic below will help you.= Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, 20th Century Animation, and Searchlight Pictures.
10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article.=
gave it ownership over numerous popular titles and properties, including the X-Men characters and the Avatar franchise.
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