Effects theory .

 1 An audience which accepts the messages encoded in a media text without challenge

2   engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

3   A linear communication theory which suggests that the media has a direct and powerful influence on audiences, like being injected with a hypodermic needle.

4 e.g. newspapers, magazines, brochures, and books.

5 .  the are Anamosa are good and there really and this was good  animas and the best but was when there  with euchre and thins.